The Kindry
SOCIAL INITIATIVE BRANDING
CLIENT
Richa Chadda
DESIGN DIRECTOR
Akash Raj Halankar
The Kindry is a digital initiative that amplifies everyday kindness, stories of syncretism and unity, celebrated through narratives, music, poetry & more. Founded by Bollywood actress Richa Chadda during the Covid Pandemic, the purpose of this platform was to promote acts of kindness in a increasingly difficult world.
The identity combines the letter K with an individual giving his heart out for the good of the society. This identity symbolizes and celebrates selfless kindness.